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Job Description
Structured overview of role & requirementsAbout This Role
Support execution and coordination of multi-channel growth and retention marketing campaigns, including planning, approvals, launch readiness, and performance reporting across digital, email, web, CRM, direct mail, and other channels.
Collaborate with cross-functional teams (content, creative, analytics, legal, compliance, etc.) to manage campaign deliverables, track dependencies, and maintain project artifacts such as campaign calendars, asset inventories, and status documents.
Monitor campaign/journey performance, analyze KPIs, identify engagement gaps, and assist in process improvements for digital adoption and retention influence.
Minimum Requirements
Bachelor's degree in marketing, communications, business, or related field.
7+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, or related roles.
Hands-on experience with Marketo email campaign management, Adobe Analytics, and Power BI for reporting and data visualization.
Work Experience Required: 7+ years in relevant marketing fields (as noted).
Ideal Candidate Profile
Experienced in supporting and coordinating complex multi-channel marketing campaigns within digital, email, CRM, and lifecycle marketing environments.
Experienced collaborator with a proven track record working across diverse teams including creative, analytics, legal, privacy, compliance, and channel partners in a matrixed organization.
Detail-oriented with strong project coordination skills enabling management of multiple tasks, deadlines, and stakeholder inputs in a fast-paced environment.