Marketing Executive
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Job Description
Structured overview of role & requirementsAbout This Role
Plan and optimize Google Ads and Meta Ads campaigns to achieve predefined CPL/CPA targets.
Manage affiliate and influencer partnerships to drive lead generation and monitor lead quality.
Coordinate with performance and creative agencies to ensure campaign execution and timely delivery.
Minimum Requirements
Minimum 2 years of hands-on experience in performance marketing, preferably in education, EdTech, or high-volume lead generation industries.
Bachelor’s or Master’s degree in Marketing, Communications, or related field.
Proven expertise in Google Ads and Meta Ads Manager.
Proficiency in Google Analytics, Excel/Google Sheets, reporting/dashboard tools, and working knowledge of CRM/marketing automation tools (e.g., Salesforce).
Ideal Candidate Profile
Experienced in managing multi-channel digital marketing campaigns (Google, Meta) with a focus on data-driven performance optimization.
Skilled in affiliate and influencer marketing program management, including partner onboarding and engagement tracking.
Capable of coordinating across multiple stakeholders including agencies and internal teams, ensuring timely and quality campaign delivery.