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Job Description
Structured overview of role & requirementsAbout This Role
Plan and execute marketing campaigns specifically for global communications and CPaaS products with measurable lead and demo generation.
Manage SEO, paid advertising (Google Ads, LinkedIn Ads), email nurture campaigns, and content optimization to improve lead quality, conversion rates, and pipeline contribution.
Oversee marketing budgets, external agencies, junior staff, and collaborate closely with sales and product teams to drive demand generation and revenue outcomes.
Minimum Requirements
4–5 years of experience in B2B SaaS, CPaaS, telecom, or technology marketing with hands-on demand generation and campaign management.
Practical expertise in SEO (technical, on-page, content, internal linking), Google Ads, LinkedIn Ads, email nurture, landing page CRO, CRM reporting, and Google Analytics.
Strong English communication and presentation skills; ability to understand APIs and technical products.
Onsite work mandated in Srinagar or Chandigarh; experience managing junior staff and external contributors is required.
Ideal Candidate Profile
Experienced mid-level marketer with a proven track record of measurable lead generation and revenue contribution in global B2B SaaS or CPaaS domains.
Comfortable managing cross-functional collaboration with sales and product teams to improve lead quality and conversion metrics.
Demonstrated capability to lead teams and external partners while optimizing complex digital marketing channels and campaigns targeting international audiences.