Lifecycle Marketing Operations Specialist, Templates
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end execution of complex, cross-channel campaigns (email, SMS, push, in-app) ensuring on-time, accurate launches and quality assurance.
Build and optimize audience segmentation, multi-step user journeys, and modular email templates with dynamic content, driving lifecycle marketing effectiveness.
Define and improve campaign build standards, QA frameworks, and use AI tools to elevate operational efficiency and personalize messaging at scale.
Minimum Requirements
5+ years experience in lifecycle marketing, channel marketing, or marketing operations with cross-channel campaign execution ownership.
Hands-on experience with enterprise marketing automation/customer engagement platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud).
Email marketing and HTML/CSS skills required; SMS, push, in-app experience preferred; SQL knowledge is a plus.
Role is Office-based in Zillow India office; employees must live within reasonable commuting distance.
Ideal Candidate Profile
Experienced lifecycle marketing operator comfortable translating business strategy into scalable technical campaign execution.
Strong cross-functional collaborator with technical understanding of data flows across marketing and personalization platforms.
Analytical and experienced with AI tools to enhance campaign operations, optimizations, and reporting in a dynamic, high-volume environment.