Lead Analyst - Marketing Analytics
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end marketing analytics projects from client problem framing to solution delivery and stakeholder insights.
Lead and manage a team of 8–10 analysts and engineers while ensuring delivery, operational metrics, and team skill growth are on track.
Develop and maintain ETL/ELT pipelines, Power BI dashboards, and AI agents for marketing data using Microsoft Fabric and related technologies.
Minimum Requirements
7+ years of experience in marketing analytics, digital analytics, or data & analytics roles.
Proven experience managing ETL/ELT data pipelines end to end and building Power BI dashboards and data models.
Hands-on experience building or deploying AI agents or LLM-based solutions and leading a team of 8–10 people with operational metrics management.
Consulting or client-facing experience, ideally in an agency or professional services setting.
Ideal Candidate Profile
Experienced in integrated marketing analytics combining campaign performance, attribution, funnel, and journey analysis using clickstream data sources such as Adobe Analytics or GA4.
Operates effectively as both a technical hands-on contributor (SQL, Python, Microsoft Fabric, Power BI) and a team leader responsible for delivery and process improvements.
Strategic in choosing cost-effective automation and AI solutions, balancing technology use with business value and operational cost.