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Job Description
Structured overview of role & requirementsAbout This Role
Own and scale B2B demand generation strategies driving qualified leads and predictable sales pipeline.
Plan, execute, and optimize multi-channel marketing campaigns including email, paid advertising, content, and webinars.
Coordinate with sales and cross-functional teams to improve lead quality, conversion rates, and marketing ROI.
Minimum Requirements
5–8 years of experience in digital marketing, growth marketing, demand generation, or B2B marketing.
Hands-on expertise with email marketing, marketing automation platforms (e.g., HubSpot), paid campaigns (Google Ads, LinkedIn Ads), and CRM.
Proven experience in B2B lead generation campaign planning and execution with measurable outcomes.
Workplace: Pune, Maharashtra, India; Full-time, On-site role.
Ideal Candidate Profile
Experience in B2B SaaS, software, IT services, or technology sectors with exposure to international markets (US, UK, Europe, APAC) is preferred.
Demonstrated ability to manage marketing pipeline targets, campaign ROI, and revenue-related KPIs.
Analytical and commercially minded, comfortable making data-driven marketing decisions and coordinating with sales/SDR teams.