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Job Description
Structured overview of role & requirementsAbout This Role
Own and execute end-to-end marketing function focused on generating qualified sales leads for an industrial B2B technical buyer.
Set marketing strategy, manage multi-channel campaigns including website, SEO, social media, events, webinars, and leadership branding.
Drive event planning and execution to maximize pipeline generation pre- and post-conference in close coordination with sales.
Minimum Requirements
Minimum 5 years of B2B marketing experience, with strong demand-generation and lead generation track record.
Bachelor's degree in Marketing, Business, Communications, or related field.
Experience marketing software/technology products targeting industrial sectors like oil & gas, chemicals, energy/utilities, manufacturing.
Hands-on skills in SEO, website CMS, marketing analytics, lead capture tools, and event management.
Ideal Candidate Profile
Experienced full-stack marketer comfortable both setting strategy and executing in a fast-moving, venture-backed startup environment.
Demonstrated ability to market highly technical, AI-driven industrial software solutions to technical industrial buyers.
Capable of building and managing a data-driven, multi-channel demand generation pipeline including digital, events, and thought leadership initiatives.