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Job Description
Structured overview of role & requirementsAbout This Role
Plan, execute, optimize, and scale performance marketing campaigns across digital channels like Google Ads, Meta Ads, Instagram, and Amazon Ads.
Own campaign performance metrics (CAC, LTV, Retention, ROAS, CTR, CPC, Conversion Rate) and drive measurable business outcomes.
Analyze data to identify trends, perform root-cause analysis, conduct A/B testing, and optimize campaigns with minimal supervision, including budget management.
Minimum Requirements
2+ years of hands-on experience in Performance Marketing or Digital Marketing.
Expertise in paid advertising platforms such as Google Ads, Meta Ads Manager, and Amazon Ads.
Strong understanding of performance marketing KPIs (CAC, LTV, Retention, ROAS, CTR, CPC, Conversion Rate).
Ability to analyze data, design A/B tests, and optimize campaign budgets and audiences independently.
Ideal Candidate Profile
Experienced in independently managing digital marketing campaigns with data-driven decision-making and minimal supervision.
Comfortable collaborating with analytics and creative teams to synthesize insights and improve campaign effectiveness.
Demonstrates strong analytical problem-solving skills and keeps up to date with evolving digital advertising technologies and user behavior trends.