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Job Description
Structured overview of role & requirementsAbout This Role
Lead end-to-end product and feature launches including planning, positioning, messaging, and measuring launch success.
Develop sales enablement materials and train sales teams to effectively communicate product value and overcome objections.
Drive product adoption by creating onboarding content, targeted campaigns, and collaborating with Product and Customer Success teams to increase customer activation and retention.
Minimum Requirements
7–10 years of relevant product marketing experience in a B2B SaaS company.
Proven track record of independently taking products or features to market from research through launch and follow-through.
Strong writing and editing skills to clearly explain complex products and develop sales enablement and customer stories.
Experience understanding and influencing customer lifecycle including product adoption, retention, and expansion.
Ideal Candidate Profile
Experienced in product marketing with end-to-end ownership of product launches and cross-functional collaboration.
Analytical with ability to define success metrics, interpret performance, and optimize strategies based on insights.
Skilled in translating complex AI-driven customer service software capabilities into clear, compelling messaging for sales and customers.