Group Brand Manager - Vaccines
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Job Description
Structured overview of role & requirementsAbout This Role
Lead go-to-market strategy development and execution for India’s first Dengue vaccine, including launch planning and ongoing brand management.
Drive awareness, access, and growth among healthcare professionals by mastering stakeholder engagement and overseeing omnichannel marketing.
Manage performance monitoring, budgets, post-launch audits, and delivery of innovative marketing solutions to establish the vaccine as the biggest launch in the vaccines industry.
Minimum Requirements
7-10 years of experience in Product Management in the pharmaceutical industry.
Graduate degree in any Science stream.
Strong understanding of the Indian pharmaceutical industry, including competition, customer behavior, and prescription habits.
Not explicitly mentioned: notice period requirement.
Ideal Candidate Profile
Experienced in conceptualizing and launching new pharmaceutical products with end-to-end ownership from market research to post-launch audits.
Strategic thinker with strong analytical, financial management, and communication skills to align product strategies with business objectives.
Proven capability to lead and develop teams, collaborate with cross-functional stakeholders, and manage stakeholder relationships including healthcare professionals.