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Job Description
Structured overview of role & requirementsAbout This Role
Execute and optimize digital marketing campaigns across paid channels like Search, Display, Social Media, and Affiliate Marketing to drive customer acquisition.
Monitor and analyze daily campaign performance data to optimize budgets, bids, creatives, and targeting for achieving key KPIs.
Prepare performance reports and collaborate cross-functionally to align campaigns with business growth objectives.
Minimum Requirements
Minimum 2 years of hands-on experience in performance marketing or paid media roles.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Practical experience with digital advertising platforms such as Google Ads and Meta (Facebook & Instagram) Ads.
Proficiency in campaign performance analysis using tools like Google Analytics and advertising dashboards.
Ideal Candidate Profile
Demonstrated ability to independently execute and optimize multi-channel paid campaigns with a data-driven approach.
Strong analytical skills proven by experience in interpreting performance data and applying optimizations to improve KPIs.
Experienced collaborator capable of working with creative, content, and sales teams to align marketing efforts with business goals.