Senior Business Analyst (E-Commerce)

Analyze customer behavior and digital channel performance to identify growth and conversion optimization opportunities impacting revenue and engagement.

Lead end-to-end analytics and optimization projects, including hypothesis generation, execution, and evaluation with cross-functional teams.

Define, measure, and communicate results of A/B tests and other experiments to support strategic decisions and improve digital customer journeys.

8-10 years in Business Analytics, Digital Analytics, Growth Analytics, Product Analytics, CRO, or similar roles.

Proven project management experience leading medium-to-large digital optimization or analytics initiatives.

Experience with A/B testing and experiment result analysis to generate actionable recommendations.

Work Experience Required: 8-10 years explicitly mentioned in the JD.

Experienced in driving measurable business outcomes through data-driven decision making in digital commerce contexts.

Comfortable managing multiple priorities and independently driving end-to-end projects involving diverse stakeholders.

Able to translate complex data into clear business cases and insights that influence senior leadership and cross-functional teams.