Whitespace Marketing Manager

Lead end-to-end assessment of whitespace opportunities including consumer, market, competitive, and financial evaluation to decide pursue/refine/test/stop actions.

Develop and validate consumer and brand value propositions through research, concept testing, and market pilots with clear go/no-go decision criteria.

Build business cases and go-to-market strategies followed by driving product launch and cross-functional collaboration to ensure timely execution and scaling.

Location: Mumbai-based role.

Experience: Work Experience Required: Not explicitly mentioned in the JD.

Strong expertise in consumer brand marketing, innovation, concept development, and end-to-end product commercialization.

Proven skills in consumer insight analysis, commercial acumen, project management, and stakeholder communication.

Experienced in leading complex, cross-functional innovation projects from insight to launch in consumer healthcare or FMCG sectors.

Comfortable working in ambiguous and unstructured environments with a strong entrepreneurial mindset and bias for action.

Ability to integrate consumer behavior, commercial strategy, and regulatory considerations into disruptive, evidence-based growth initiatives.