T&T- Customer - M&C - Manager | Digital Marketing | Ahmedabad
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Job Description
Structured overview of role & requirementsAbout This Role
Lead large-scale marketing analytics projects specializing in Media Mix Modeling, Marketing Effectiveness, and Brand Equity Modeling to optimize marketing investments.
Translate complex data science and digital analytics into actionable business insights and strategic recommendations for senior stakeholders.
Oversee campaign and channel performance measurement, KPI management, executive dashboard development, and digital product management, including client servicing and leadership presentations.
Minimum Requirements
Minimum 8 years of experience in marketing analytics, data science, or related consulting roles.
Proficient in Media Mix Modeling (MMM), Marketing ROI Measurement, Brand & Consumer Analytics, and advanced statistical modeling tools like SPSS and AMOS.
Location fixed to Ahmedabad with work expected 5 days a week from office or client location; occasional travel to client sites required.
Educational background: B.E./B.Tech/MCA/MBA/MS or equivalent professional qualification.
Ideal Candidate Profile
Experienced in client servicing with ability to build persuasive leadership presentations and engage senior stakeholders.
Strong background in business development, pitching, and sales lead nurturing in marketing or media domains preferred.
Experience working in diverse environments including industry, media agency, research agency, client side or startups, indicating adaptability to various marketing ecosystems.