Global Performance Marketing Manager
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Job Description
Structured overview of role & requirementsAbout This Role
Manage and optimize paid web acquisition campaigns across multiple Asian and North American markets targeting lead generation and direct subscriptions.
Own campaign budgets and performance metrics (CPL, CAC, ROAS), reallocating spend across channels and markets based on data-driven margin returns.
Lead end-to-end creative development, landing page optimization, analytics including web tracking and incrementality testing, and employ AI tools to automate workflows for efficiency.
Minimum Requirements
5-8 years of hands-on paid web performance marketing with direct budget responsibility.
Experience managing multi-country campaigns, including markets in Asia and at least one Tier-1 market (e.g., USA).
Proficiency in Google Ads (Search, Performance Max, Demand Gen), Meta Ads, TikTok, local platforms like LINE and Zalo, plus web measurement tools (GA4, pixels, server-side tagging, CRM integrations).
Work Experience Required: 5-8 years in paid performance marketing explicitly mentioned.
Ideal Candidate Profile
Experienced in managing complex multi-market lead gen and direct purchase funnels, with ability to deliver measurable improvements in CPL, CAC, and ROAS.
Demonstrated skills in hands-on campaign creation, landing page CRO with A/B testing, and advanced analytics including incrementality testing and BI tool usage.
Comfortable owning full end-to-end paid acquisition processes including creative concepting, briefing, and measurement, leveraging AI tools to enhance productivity.