Executive – Digital Marketing
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Job Description
Structured overview of role & requirementsAbout This Role
Plan, schedule, and execute social media content calendars across LinkedIn, Instagram, and YouTube.
Run and optimise paid campaigns on Google Ads and Meta Ads Manager; track and report performance metrics using Google Analytics and SEO tools.
Create visual assets using Canva or Adobe tools; manage email marketing campaigns and social media community engagement.
Minimum Requirements
0–2 years of experience in digital marketing, content marketing, or related roles.
Bachelor's or Master's degree in Digital Marketing, Marketing, Mass Communication, or related field.
Proficiency with Google Analytics, Google Ads, Meta Ads Manager, SEO tools, and working knowledge of basic HTML/CSS.
Fluent in English and Tamil/Hindi/Malayalam.
Ideal Candidate Profile
Experienced in executing multi-platform digital marketing campaigns including paid and organic channels.
Comfortable handling content creation from copywriting to basic graphic design using Canva or Adobe.
Capable of collaborating across teams with a focus on aligning marketing efforts with sales and business goals.