Manager, RDBU Marketing Strategy/Operations(US Pharma/Biotech Industry)
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Job Description
Structured overview of role & requirementsAbout This Role
Lead end-to-end omnichannel campaign execution and deployment across multiple channels including field, CRM, email, web, and paid digital within US pharmaceutical brands.
Own content operations, MLR/MAC coordination, and quality assurance to ensure compliant, timely, and on-brand campaign delivery through partnerships with agencies, vendors, and cross-functional teams.
Provide leadership and mentorship to junior team members while driving operational efficiency, governance, and continuous improvement initiatives across US and India teams.
Minimum Requirements
Bachelor's degree in any discipline; MBA in Marketing, Life Sciences or related field preferred.
7-12 years of relevant experience in omnichannel marketing or campaign operations within regulated environments, including 5+ years supporting US pharmaceutical brands.
Proven expertise in content operations, MLR/MAC compliance processes, campaign deployment, and managing agency/vendor relationships.
Experience with marketing technology platforms (e.g., Veeva, AEM, SFMC, Workfront) and leveraging analytics and AI tools to optimize campaigns.
Ideal Candidate Profile
Experienced in delivering complex, multi-stakeholder pharmaceutical marketing programs aligned with US brand strategies and compliance.
Proficient in coordinating cross-functional teams and external partners in a global delivery model supporting US commercial operations.
Skilled in operational leadership, mentoring teams, driving standardized and scalable campaign execution, and translating analytics into actionable business recommendations.