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Manager - MarTech & Customer Engagement

Dharampal Satyapal Group (DS Group)

5–8 yearsDirect Career PageEst. 12–20 LPA

Posted 13h ago

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Protocol Intelligence

Data-driven signals on your job's competitiveness

Competition Intensity

(Moderate)

Background Fit Sensitivity

(Moderate)

Shortlisting Strictness

(High)

Job Description

Structured overview of role & requirements

About This Role

Own and optimize omnichannel marketing campaigns using CleverTap, focusing on personalized customer journeys and campaign performance.

Drive expansion and enrichment of first-party customer databases by integrating multiple data sources and improving data quality through the Customer Data Platform (CDP).

Ensure seamless MarTech operations, governance, and compliance across CEP, CDP, CRM platforms while evaluating emerging AI-driven personalization and analytics solutions.

Minimum Requirements

5–8 years of experience in Marketing Technology, CRM, Customer Engagement, Marketing Automation, or Customer Analytics.

Hands-on experience with CleverTap or similar Customer Engagement Platform (CEP) tools.

MBA (Marketing, Business Analytics) or B.Tech/B.E. with relevant MarTech experience.

Location: India, Uttar Pradesh, Noida.

Ideal Candidate Profile

Experience in FMCG, Consumer Goods, Retail, D2C, or E-commerce sectors.

Strong analytical skills with experience in campaign analytics, customer insights, and dashboarding (Power BI/Tableau preferred).

Proven ability to collaborate with cross-functional teams (Brand, Digital, IT, E-commerce) to drive data integration and personalized marketing automation.