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Job Description
Structured overview of role & requirementsAbout This Role
Own and optimize the acquisition and activation funnel for digital health and e-pharmacy products focusing on metrics like conversion, customer lifetime value, repeat order rate, and churn.
Design, execute, and analyze A/B tests across critical user journey stages including onboarding, prescription upload, cart, and checkout to improve conversion and user retention.
Build and scale growth loops (SEO, SEM, referral, retention) while coordinating with marketing, compliance, and operations to respect regulations and ensure scalable growth.
Minimum Requirements
2 to 3 years experience in product or growth roles with demonstrated success improving core funnel metrics in B2C or B2B2C contexts.
Hands-on experience in e-pharmacy, online healthcare, or pharmacy marketplace platforms related to acquisition, onboarding, ordering, or retention.
Proficiency in SQL for cohort analysis and funnel evaluation, and experience with analytics tools like GA4, Mixpanel, or Amplitude.
Familiarity with growth and product-led growth metrics (e.g., CVR, CAC, LTV/CAC, payback period) and strong spreadsheet skills.
Ideal Candidate Profile
Experience working at the intersection of healthcare and product growth with understanding of prescription medicine journeys and pharmacy operations.
Ability to translate data-driven insights into prioritized product requirements and collaborate cross-functionally with design, engineering, marketing, and compliance teams.
Focus on measurable impact on key funnel metrics such as conversion rates, repeat order rates, CAC efficiency, and retention over 30/60/90 days.
