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Job Description
Structured overview of role & requirementsAbout This Role
Own and optimize the acquisition and activation funnel for digital health and e-pharmacy products focusing on measurable gains in conversion and repeat orders.
Design and execute A/B tests across multiple customer touchpoints from landing pages to checkout and subscription flows to reduce friction and improve funnel metrics.
Build scalable growth loops via SEO/SEM, referral programs, retention strategies, and cross-channel campaigns while ensuring compliance with pharmacy regulations.
Minimum Requirements
2-3 years experience in product or growth roles with proven impact on core funnel metrics in B2C or B2B2C environments.
Hands-on experience in e-pharmacy, online healthcare, or pharmacy marketplace platforms, specifically in acquisition, onboarding, ordering, or retention.
Proficiency in SQL for cohort and funnel analysis, experiment design, and result interpretation.
Familiarity with analytics tools such as GA4, Mixpanel, or Amplitude and strong spreadsheet skills.
Ideal Candidate Profile
Demonstrated ability to identify and prioritize high-ROI growth experiments using data-driven methods and hypothesis testing.
Experience working cross-functionally with marketing, product, engineering, compliance, and operations teams to deliver growth within regulatory constraints.
Comfortable working with complex healthcare product flows including prescription validation, chronic medication refill, and adherence journeys.
