Field Marketing Manager

Lead deployment of divisional crop campaign strategy in assigned area to achieve sales growth of NPL and strategic products within 3 years.

Manage the entire campaign management process including planning, execution, review, and market research for customer feedback and campaign effectiveness.

Oversee A&P budget tracking and drive retailer reach, branding, and market visibility of brands through collaboration with sales teams and channel partners.

Minimum 3-4 years of proven experience in Sales, Sales & Marketing Management with campaign management and product launch experience.

Strong knowledge of sales and marketing principles related to campaign management, grower and channel management, and marketing communications.

Analytical skills to develop insights from campaign execution data and experience using digital systems and tools like Excel for analysis.

Work Experience Required: Minimum 3-4 years in relevant roles.

Experience in handling agribusiness or rural/agri marketing campaigns involving grower and retailer engagement.

Ability to coordinate with multiple internal stakeholders including TMs, BMs, and sales teams at divisional level with strong influencing skills.

Proven track record of achieving campaign objectives, managing multiple stakeholders under pressure, and driving operational excellence.