Digital Marketing Manager
Edunext Technologies Pvt. Ltd.Match Score
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Job Description
Structured overview of role & requirementsAbout This Role
Develop and execute digital marketing strategies focusing on online visibility and qualified B2B lead generation.
Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, ensuring targets on CPL, CPA, CTR, ROI, and ROAS are met.
Oversee SEO and social media activities and coordinate with Sales, Content, Design, and creative teams for campaign execution and continuous performance tracking using GA4, Google Search Console, and CRM.
Minimum Requirements
Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and related performance marketing platforms.
Strong understanding of SEO (keyword research, on-page, technical SEO) and social media marketing.
Proficient in using analytics tools including GA4, Google Search Console, and CRM for campaign tracking and optimization.
Work Experience Required: Not explicitly mentioned in the JD
Ideal Candidate Profile
Strategic operator experienced in managing multi-platform digital campaigns with a focus on measurable B2B lead generation results.
Analytically strong with experience interpreting digital metrics such as CPL, CPA, CTR, ROI, and ROAS to optimize marketing efforts.
Experienced in cross-functional coordination with sales, content, and design teams to deliver integrated campaign execution.