Digital Marketing Specialist - Marketing Operations

Develop, execute, and monitor email and event marketing programs using Marketo and Salesforce for multiple B2B and B2C business lines.

Manage marketing operations tasks including data segmentation, email campaign execution, landing page creation, testing, and deployment ensuring timely delivery.

Implement and optimize automated triggered email workflows and lead nurturing campaigns while maintaining brand compliance and accurate campaign tracking.

Bachelor’s Degree in Marketing, Communications, Digital Media OR equivalent work experience.

Minimum 2+ years experience working with Marketo and Salesforce in marketing operations or similar roles.

Mandatory Marketo experience and certification required; experience with Salesforce CRM and email builder platforms (Knak a plus).

Work Experience Required: Minimum 2+ years related experience in Marketo and Salesforce. No explicit mention of notice period or strict location requirements.

Experienced in managing marketing automation platforms with a focus on lead lifecycle management, lead scoring, and nurture program optimization.

Comfortable operating in high-volume, SLA-driven environments managing multiple marketing requests across various lines of business.

Familiar with campaign performance reporting, process optimization, QA workflows, and expanding analytical capabilities in marketing operations.