Lead Digital Analytics & Adobe Customer Journey Specialist
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Job Description
Structured overview of role & requirementsAbout This Role
Lead design, development, and optimization of analytics solutions using Adobe Analytics and Adobe Customer Journey Analytics.
Own digital tracking frameworks and manage event tracking, data layers, and Adobe Tags implementation for accurate digital data collection.
Partner with marketing teams and business stakeholders to create measurement frameworks, dashboards, and actionable insights to improve campaign and customer journey performance.
Minimum Requirements
Experience with Adobe Analytics and Adobe Customer Journey Analytics (CJA) required.
Proven skills in designing and implementing digital tracking frameworks and tagging strategies.
Ability to analyze complex data to derive actionable business insights and develop KPIs aligned to business goals.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in managing end-to-end digital analytics and measurement programs within marketing and digital platforms.
Skilled in stakeholder management, translating complex data into clear business narratives and actionable recommendations.
Strong understanding of analytics governance, data quality, privacy, and compliance standards in digital data environments.