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Job Description
Structured overview of role & requirementsAbout This Role
Own the end-to-end digital analytics lifecycle including requirements gathering, tagging implementation, data quality assurance, dashboard development, and executive reporting.
Serve as Google Analytics 4 (GA4) and Google Tag Manager (GTM) subject matter expert ensuring accurate data collection and governance.
Translate GA4 data and analytics into actionable business insights supporting digital optimization and business growth.
Minimum Requirements
Bachelor’s degree in business, technology, life sciences, engineering, or related field (MBA preferred).
5+ years experience in Digital/Web/Marketing Analytics or Data Insights.
Advanced hands-on experience with GA4 and GTM implementations, including event tracking and tagging.
Experience with dashboard tools like Power BI, Looker Studio, or similar; working knowledge of SQL or BigQuery preferred.
Ideal Candidate Profile
Strong expertise in digital measurement strategy, tagging frameworks, and analytics governance.
Demonstrated ability to partner with business stakeholders and translate complex data into clear, actionable insights.
Experience in digital marketing measurement, customer journey analysis, and conversion optimization within regulated ecosystems (e.g., healthcare or pharma) is a plus.