Senior Manager - Brand Marketing
Brookdale Senior LivingMatch Score
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Job Description
Structured overview of role & requirementsAbout This Role
Own brand, communication, and school engagement by translating brand strategy into campaigns, content, and customer experiences across multiple channels.
Lead CRM and customer lifecycle management using HubSpot to design journeys, segmentation, workflows, and personalized communications aimed at improving conversion.
Leverage AI and marketing technology to optimize messaging, automate repetitive tasks, and integrate tools, while managing multiple projects from concept to execution.
Minimum Requirements
5 - 8 years of experience in brand, CRM, lifecycle marketing, content, digital, or consumer marketing.
Strong copywriting, communication skills, and excellent English proficiency.
Hands-on experience with HubSpot CRM and marketing automation platforms.
Work Experience Required: 5 - 8 years. Notice period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced in managing end-to-end brand and CRM strategies with strong creative and analytical judgment.
Comfortable working across brand, CRM, AI, and growth functions with ability to manage multiple stakeholders including schools and external partners.
Proficient in using AI tools daily to improve marketing processes, automation, and customer engagement.