Senior Manager - Senior Manager - Corporate Communications

Strategize and execute integrated external and internal corporate communications to enhance PUMA's brand image and support organizational goals.

Build and manage relationships with key media (print, digital, television) and agencies to increase media coverage and promote PUMA's positioning as a sports brand.

Handle crisis communications, create proactive content around PUMA ambassadors, and oversee employer branding, social media presence (LinkedIn), and internal communications with HR.

10-12 years experience in external communications, employee engagement, and stakeholder management.

Experience in PR, communications, and/or journalism is mandatory.

Strong existing relationships with media, agencies, and key industry stakeholders.

Excellent command of English; ability to manage multiple projects in a fast-paced environment.

Senior-level professional accustomed to handling integrated communication strategies involving multiple stakeholders including leadership, HR, and media agencies.

Experienced in managing crisis communications and proactive brand narratives in sports, fashion, and lifestyle sectors.

Operates confidently in fast-paced environments and has strong interpersonal skills to engage with leadership and external industry bodies.