Associate Director - Marketing, Colors
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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end planning and execution of launch and sustenance marketing campaigns across TV, OTT, print, OOH, and on-ground channels for Colors shows.
Translate consumer and cultural insights into marketing strategies and track campaign performance with post-launch evaluations for optimisation.
Lead proactive sustenance planning, creative refreshes, and integrated visibility solutions across Colors ecosystem while collaborating cross-functionally and leveraging AI tools for execution efficiency.
Minimum Requirements
10-12 years of experience in Marketing, Brand, Communications, Advertising, or Media.
Bachelor’s or Master’s degree in Marketing or related discipline.
Strong experience in 360-degree marketing campaigns including OTT, TV, Digital, Print, OOH, and PR.
Working knowledge of digital/social media marketing and basic understanding of TV viewership metrics (GRPs, Reach, TSV).
Ideal Candidate Profile
Experienced in consumer insight-driven marketing with ability to convert insights into effective campaigns and optimise based on metrics.
Familiarity with Hindi GEC audience behavior and marketing nuances in this domain.
Comfortable working across multiple internal and external stakeholders, managing complex campaign rollouts and innovations with creative and media teams.