Marketing Manager - Manufacturing

Own integrated digital-first marketing campaigns including demand generation, AI-powered account-based marketing, and deal pursuit to drive pipeline, sales, and revenue in the manufacturing sector.

Collaborate closely with senior manufacturing business, account, and sales leadership to develop strategic marketing plans and improve client acquisition, retention, and win rates.

Manage marketing activities end-to-end including planning, execution, data analysis, budget tracking, and partner/agency coordination to enhance Wipro’s brand presence and client engagement.

8-10 years of experience in strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit campaigns within enterprise organizations.

Proficiency with Salesforce and Marketo or equivalent marketing automation platforms.

Strong experience integrating multiple marketing channels including website, email, social media, social advocacy, display ads, retargeting, and event marketing.

Work Experience Required: 8-10 years

Location: Bengaluru, Karnataka (explicitly mentioned)

Experienced marketing leader with a strong background in digital-first B2B marketing specifically targeting manufacturing sector accounts and sales teams.

Candidate with demonstrated ability to work cross-functionally with senior business, account, and sales leaders to translate business needs into strategic marketing programs.

Individual contributor capable of managing end-to-end campaign execution, analyzing performance data, and optimizing results in collaboration with agencies and internal teams.