Lead Manager – Marketing Automation and Lifecycle Marketing
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Job Description
Structured overview of role & requirementsAbout This Role
Lead and optimize global marketing automation programs across multiple platforms including Salesforce Marketing Cloud, Pardot, HubSpot, and Marketo.
Develop and execute customer journey strategies, audience segmentation, and CRM-integrated campaigns to improve engagement and pipeline growth.
Drive MarTech transformation initiatives using data-driven insights and Gen AI tools to improve operational efficiency and business outcomes.
Minimum Requirements
7+ years of experience in marketing automation, lifecycle marketing, or related MarTech roles.
Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Pardot, Eloqua, HubSpot, Marketo, and CRM integration.
Experience managing multi-channel campaign operations with global exposure including B2B and B2C markets in APAC and EMEA.
Work Experience Required: 7+ years; Notice Period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced marketing automation professional with strategic lifecycle marketing expertise and strong platform skills.
Comfortable managing complex, high-volume, multi-channel campaigns with a focus on data-driven customer engagement and sales enablement.
Proficient in team training, process discipline, and leveraging automation and AI tools to enhance marketing operations.