Senior Data Analyst (Google Tag Manager and GA4 knowledge required)

Collect, validate, and manage complex data sets from multiple internal sources to ensure data quality and consistency across global business units.

Analyze large datasets to generate actionable insights on marketing performance, customer engagement, and business KPIs for leadership decision-making.

Design, develop, and maintain interactive dashboards and executive reporting packages to communicate key metrics and performance trends across regions.

5-7 years of experience in data analytics, business intelligence, reporting, or data management roles.

Advanced proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event-based analytics, ecommerce tracking, and data collection frameworks.

Strong experience with data visualization tools such as Tableau and Microsoft Power BI, and advanced Microsoft Excel skills (Power Query, Pivot Tables, complex formulas).

Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Business Analytics, or related field.

Experienced in supporting large multinational organizations with complex datasets and multiple business units across international regions.

Hands-on technical expertise troubleshooting and validating digital measurement implementations (e.g., GTM, Tag Assistant, DebugView).

Skilled at translating business requirements into scalable analytics models and standardized KPI tracking to support strategic marketing and operational objectives.