Product Manager - Programmatic Monetization

Own product strategy and execution for programmatic ad monetization covering demand prioritization, auction strategy, pricing, and partner allocation to maximize yield and revenue efficiency.

Drive roadmap and development of programmatic pipelines including Prebid, mediation, bidding, auction capabilities, and integrations with demand partners, SDKs, APIs, and third-party platforms to ensure scalability and reliability.

Define and monitor key ad metrics (fill, CTR, CPM, eCPM, rCPM, viewability, latency, revenue efficiency), launch new ad formats and placements, and build AI-driven products for demand optimization, pricing, forecasting, anomaly detection, and monetization decision-making.

8–10 years of product management experience with significant exposure to ad tech, programmatic advertising, or publisher monetization.

Strong knowledge of programmatic advertising ecosystem including SSPs, exchanges, header bidding, Prebid, auctions, demand prioritization, and ad serving.

Hands-on experience with publisher-side monetization, yield optimization, pricing, floors, fill rates, and demand partner performance.

Experience with SDK, API, and third-party platform integrations collaborating closely with Engineering; strong analytical skills for ad metrics and funnel analysis.

Demonstrated ability operating at both strategic product leadership and technical depth, including auction mechanics and API architectures.

Proven track record of successfully launching and scaling complex ad tech products from strategy through measurable impact.

Experience working with AI/ML-enabled monetization products and automation to optimize programmatic advertising outcomes.