Trade Marketing Manager - LHA - North & East

Develop and execute channel strategy and operating plans for North & East region, ensuring alignment with LHA commercial teams.

Manage A&P budget, plan activations and promotions to drive brand equity, awareness, and recruitments.

Collaborate with key customers and internal teams to provide category/shopper insights, manage trade promotions, and maximize returns.

Experience in commercial or trade marketing, preferably in Beverages/FMCG/alco-beverage industries; Drinks & Lifestyle category experience is advantageous.

Proven skills in planning and execution of activations, promotions, events, and agency management.

Strong analytical and financial skills including budget management experience.

Work Experience Required: Not explicitly mentioned in the JD.

Demonstrates strong commercial acumen able to translate brand strategies into tangible commercial advantages with promotional and activation expertise.

Experienced in cross-functional collaboration across sales, marketing, and customer teams to align strategies and execution.

Capable of managing complex stakeholder relationships and able to travel across multiple markets in the western region.