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Job Description
Structured overview of role & requirementsAbout This Role
Serve as a strategic business partner to Commercial, Expert, Brand, Consumer & Market Insights teams driving growth and profitability.
Lead and manage transversal consumer and market insights studies (e.g., U&A, Brand Equity, Needscope) to identify and act on business opportunities and innovation pipelines.
Analyze multi-source data to provide actionable insights for brand strategy, innovation tracking, portfolio strategy, expert-led initiatives, and category performance reviews.
Minimum Requirements
13-15 years of client-side Market Research experience in FMCG companies.
Post-graduate degree or equivalent in Management, Economics, Mathematics, Market Research, or Statistics with specialization in relevant fields.
Strong expertise in quantitative and qualitative research methodologies and syndicated data sources like RMS & KWP.
Experience with expert (healthcare professionals, chemists) studies and analytics solutions; Work Experience Required: 13-15 years.
Ideal Candidate Profile
Experienced in Consumer Healthcare or CPG industry with a strong track record of using data to drive business growth.
Skilled in advanced statistical modeling (e.g., marketing mix models, Bayesian regressions) and data management/programming.
Demonstrates strong analytical thinking, ability to influence senior stakeholders with insight-driven opinions, and competence in data visualization and communication.