Senior Analyst, US Customer Engagement Measurement and Insights
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Job Description
Structured overview of role & requirementsAbout This Role
Measure and analyze omnichannel customer engagement across HCP and patient touchpoints to optimize campaign performance.
Apply machine learning and attribution frameworks to evaluate channel synergy, message performance, and experimental results.
Build dashboards, automate workflows, communicate insights to stakeholders, and mentor junior analysts while maintaining data governance.
Minimum Requirements
Bachelor’s degree required; advanced degree preferred in Data Science, Statistics, Economics, Computer Science, or related field.
3–5 years of experience in advanced analytics, decision science, or omnichannel measurement.
Proficiency in Python or R, SQL, cloud platforms (Databricks, Snowflake), and data visualization tools (PowerBI, Tableau, or similar).
Experience with attribution modeling, uplift modeling, propensity scoring, and causal inference; Pharma/biotech/healthcare experience preferred.
Ideal Candidate Profile
Experienced with AI-enabled analytics in commercial/pharma or similar regulated industries focused on customer engagement measurement.
Skilled in designing and interpreting A/B tests, lift studies, incrementality experiments, and integrating multiple modeling outputs for business impact.
Capable of translating complex analytics into actionable insights for diverse stakeholders and mentoring junior team members effectively.