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Job Description
Structured overview of role & requirementsAbout This Role
Lead and manage consumer insights projects across Asia from conception to delivery, influencing brand and marketing strategy.
Translate business and marketing challenges into actionable insights including shopper, creative, product concept, cultural, and campaign measurement insights.
Serve as the strategic insights partner to local marketing teams supporting competitiveness and growth.
Minimum Requirements
5+ years of experience in a global consumer insights role with proven success.
Experience managing both quantitative and qualitative primary/custom research projects end-to-end.
Located in Bangalore, India, with hybrid work expectation of three days per week in office.
Familiarity with AI tools for efficiency and data-related tasks is required.
Ideal Candidate Profile
Able to convert data and insights into clear, persuasive narratives driving marketing decisions.
Comfortable working in a complex, matrixed, multicultural, and regionally distributed environment.
Experienced in shopper insights, creative evaluation, product innovation insights, and campaign measurement across Asia.