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Job Description
Structured overview of role & requirementsAbout This Role
Lead creative strategy and content concept development across multiple video platforms, including YouTube and Instagram Reels, focusing on financial topics.
Manage and mentor a team of writers and strategists ensuring creative quality, strategic alignment, and timely content delivery.
Drive performance analysis and iterative creative testing to optimize audience engagement and retention metrics.
Minimum Requirements
8+ years in content strategy, creative direction, or lead scriptwriting for large-scale digital platforms with team management experience.
Strong expertise in multi-platform video content including YouTube, Instagram, and short-form video formats.
Proven ability to simplify complex financial, economic, or market concepts into engaging content suitable for retail audiences.
Work Experience Required: 8+ years explicit in JD.
Ideal Candidate Profile
A decisive creative leader skilled in structural storytelling and platform-specific content strategy with experience guiding creative teams.
Strategically minded with high ownership, proactive in identifying content needs and generating new concepts without external prompting.
Analytically adept at using audience data and retention metrics to inform creative adjustments and content innovation.