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Job Description
Structured overview of role & requirementsAbout This Role
Own lifecycle marketing programs for Valerie's e-commerce partner brands using Klaviyo.
Build and optimize customer journeys including welcome flows, cart abandonment, post-purchase, product launches, and win-back campaigns.
Use data and insights to drive measurable business results and continuously improve campaign performance.
Minimum Requirements
3+ years experience in lifecycle, CRM, or email marketing, ideally in e-commerce.
Strong hands-on expertise with Klaviyo (experience with Omnisend, ActiveCampaign or similar is a plus).
Experience planning and executing automated email and SMS customer journeys.
Familiarity with analytics platforms like GA4 or Triple Whale for performance measurement.
Ideal Candidate Profile
Deep expertise in Klaviyo segmentation, automation, and personalization to deliver high-performing campaigns.
Capable of combining creativity with data-driven insights to optimize customer experience and revenue.
Experienced collaborating cross-functionally with designers, copywriters, and marketers and building scalable systems across multiple brands.