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Job Description
Structured overview of role & requirementsAbout This Role
Lead and execute data-driven B2B marketing campaigns focused on lead funnel activation, demand generation, and revenue growth.
Manage end-to-end campaign execution across digital channels, leveraging Salesforce (SFDC) and CRM analytics to optimize marketing performance and pipeline contribution.
Collaborate closely with commercial and sales teams to align lead qualification, support conversion strategies, and implement targeted Account-Based Marketing (ABM) for key accounts.
Minimum Requirements
Proven experience in B2B marketing with expertise in demand generation, lead funnel management, and pipeline contribution.
Hands-on experience with Salesforce (SFDC) and marketing automation platforms (e.g., Marketo, HubSpot, Pardot).
Strong analytical skills for data interpretation, reporting, and campaign optimization.
Right to work and live in India; ability to commute to New Delhi office minimum 3 days per week as per balanced working model.
Ideal Candidate Profile
Experienced in complex buyer journey marketing with demonstrated ability to convert insights into measurable business outcomes.
Skilled in multi-channel digital marketing including email, paid social (LinkedIn), SEO/SEM, webinars, and content syndication.
Effective at cross-functional collaboration with sales and commercial teams to drive revenue and optimize lead management processes.