Senior Marketing Manager – Academic & Government Affairs

Lead institutional activation across strategic academic and government accounts to drive journals usage, researcher engagement, publishing participation, and renewal evidence.

Build and maintain senior relationships with institutional stakeholders, government bodies, research funders, academic societies, and manage integrated marketing programmes with measurable impact.

Own marketing plans including campaigns, events, budget management, and cross-functional governance to protect and grow revenue in books and journals, including adapting efforts for Sub-Saharan African partnerships.

Substantial experience in institutional B2B marketing, academic publishing, research engagement, higher education or EdTech.

Strong digital marketing skills including CRM, conversion measurement, and dashboard use.

Location requirement: must live within commutable distance to Delhi office with a minimum of 3 days per week in-person work.

Work Experience Required: Not explicitly mentioned in the JD.

Proven strategic marketer capable of independently owning and delivering large-scale programmes in academic or government-affiliated institutional settings.

Experienced in data-driven decision making and effectively engaging senior stakeholders across multiple functions and organizations.

Familiarity with academic publishing processes, usage analytics (e.g., COUNTER), and preferences for candidates with knowledge of Open Research concepts and additional Indian languages such as Hindi.