Product Manager, B2C

Own and optimize the entire B2C product experience including onboarding, activation, learning, subscription, and long-term user retention.

Drive product growth and revenue by leveraging customer research, behavioral insights, experimentation, and analytics to improve user engagement, subscription conversions, and lifetime value.

Collaborate closely with Engineering, Design, AI/ML, Data, Marketing, and Growth teams to deliver personalized AI-powered learning experiences and continuously measure and iterate product impact.

Minimum 5 years of product management experience in B2C digital products, consumer apps, SaaS, EdTech, or subscription models.

Proven track record of owning products with measurable impact on user growth, engagement, retention, conversion, or monetization.

Strong hands-on experience with product analytics and experimentation tools (e.g., Amplitude, Mixpanel, GA4, Firebase) and A/B testing.

Experience with consumer subscription products, growth product management including onboarding, paywalls, pricing, conversion optimization, and retention metrics.

Product leader with strong consumer empathy and analytical skills, focused on measurable outcomes rather than feature delivery.

Experience working with AI/ML-powered consumer experiences such as personalization, recommendation systems, or conversational AI is highly desirable.

Comfortable working in a fast-moving, globally distributed environment with cross-functional teams and capable of communicating product strategy clearly to senior leadership.