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Job Description
Structured overview of role & requirementsAbout This Role
Lead business analysis across Salesforce Sales Cloud and Marketing Cloud projects, acting as the main liaison among business stakeholders, project teams, and technology partners.
Facilitate workshops and requirement gathering sessions, produce detailed business documentation such as BRDs, user stories, and functional specs, and drive alignment of Salesforce solutions with business objectives.
Mentor junior Business Analysts, manage stakeholder expectations, support sales and marketing automation processes, and collaborate on solution design and validation.
Minimum Requirements
5-6 years experience in Salesforce business analysis roles.
Educational qualifications: B.Tech, BCA, MCA, or MBA.
Mandatory expertise in Salesforce Sales Cloud and Salesforce Marketing Cloud.
Strong skills in requirement elicitation, BRD development, user story writing, process mapping, gap analysis, and stakeholder management.
Ideal Candidate Profile
Experienced in managing Lead-to-Opportunity and Opportunity-to-Order sales processes within Salesforce platforms.
Skilled in campaign management and customer journey mapping for marketing automation.
Operates effectively in cross-functional settings, coordinating between business teams and technical resources, with leadership exposure in mentoring junior analysts.