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Job Description
Structured overview of role & requirementsAbout This Role
Own end-to-end development and execution of digital marketing campaigns including builds, audience segmentation, testing, deployment, and continuous improvement.
Manage and administer marketing automation tools and integrate additional systems as needed.
Collaborate with channel managers and marketing ops team to track campaign KPIs and recommend optimizations.
Support lead lifecycle and nurturing processes, data cleansing, and workflow automation initiatives.
Minimum Requirements
Minimum 5 years experience in marketing operations with a focus on campaign execution.
Strong hands-on experience with Marketo and Salesforce.
Experience managing marketing databases and skilled in campaign management tools.
Work Experience Required: 5+ years in marketing operations/campaign execution. Notice period: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Proven ability to manage multiple campaigns and projects with high attention to detail and quality.
Experience working cross-functionally with sales, product marketing, and systems teams to drive campaign strategy and execution.
Strong project and stakeholder management skills demonstrated through independent handling of multiple tasks and process ownership.