Field Marketing Manager

Lead and execute crop campaign strategies and management processes to achieve peak sales and growth of new product launches (NPL) and strategic products within assigned area over 3 years.

Develop and maintain partnerships with growers and channel partners including pre-launch demos, touchpoint strategies, and retailer reach to maximize campaign ROI and brand visibility.

Manage and track division Advertising & Promotion (A&P) budget and utilize marketing tools and customer insights for effective campaign execution and improvement.

Minimum 3-4 years proven experience in Sales or Sales & Marketing Management, specifically in campaign and BTL touchpoint management, and NPL launches with retailers/growers.

Strong analytical skills with understanding of marketing communications, agri and rural marketing concepts, and digital systems for campaign implementation.

Experience coordinating with Territory Managers, Business Managers, and sales teams, and proven influencing and team management skills.

Work Experience Required: Minimum 3-4 years in relevant sales/marketing roles.

Operates effectively in a divisional marketing role requiring coordination and influence across multiple sales stakeholders and teams.

Demonstrates strategic goal setting and campaign execution focused on measurable growth in market coverage and product adoption.

Experienced in handling pressures of multiple stakeholders and driving campaign effectiveness through data analysis and continuous improvement initiatives.