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Job Description
Structured overview of role & requirementsAbout This Role
Lead and execute B2B demand generation campaigns focusing on qualified lead acquisition, conversion rates, and pipeline contribution.
Collaborate with sales and commercial teams to align lead qualification and optimize opportunity conversion to meet commercial revenue targets.
Manage multi-channel marketing campaigns leveraging Salesforce (SFDC) and marketing automation tools, with accountability for data-driven campaign performance and ABM strategies.
Minimum Requirements
Proven experience in B2B marketing with expertise in demand generation and lead funnel management.
Proficiency with Salesforce (SFDC) and marketing automation platforms such as Marketo, HubSpot, Eloqua, or Pardot.
Location requirement: Must reside within commutable distance to New Delhi office, India and be able to commit to minimum 3 days per week in-office.
Work Experience Required: Not explicitly mentioned in the JD.
Ideal Candidate Profile
Experienced B2B marketer skilled in data analytics and campaign optimization using CRM and marketing automation.
Strong collaborator capable of aligning marketing programs with sales revenue objectives and lead management.
Comfortable managing multi-channel digital marketing campaigns targeting complex buyer journeys and high-value accounts.