Senior Marketing Manager – Academic & Government Affairs

Lead institutional activation across strategic accounts to increase journal usage, researcher engagement, publishing participation, and renewal evidence.

Build and maintain relationships with institutional stakeholders, government bodies, research funders, and academic societies; represent the company at conferences and policy forums.

Own integrated marketing programmes including field and digital campaigns, set performance dashboards, manage budgets, and coordinate cross-functional teams to drive regional revenue growth in books and journals.

Substantial experience in institutional B2B marketing, academic publishing, research engagement, higher education, or EdTech.

Strong digital marketing skills including CRM usage, conversion measurement, and campaign dashboards.

Must live within commutable distance of Delhi office with ability to work in-person minimum 3 days per week.

Work Experience Required: Not explicitly mentioned in the JD.

Experienced in operating within matrix organizations and coordinating across multiple internal and external stakeholders.

Data-driven marketer comfortable translating broad priorities into measurable programmes with clear objectives and ROI focus.

Familiarity with academic research environments, government research funding, and publishing cycles including knowledge of Open Research concepts preferred.