Performance Marketing Executive
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Job Description
Structured overview of role & requirementsAbout This Role
Manage end-to-end Google Ads and Meta Ads campaigns including setup, optimization, and daily performance checks.
Analyze key performance metrics (ROAS, CAC, CPA, CPL, CTR, CPC, CVR) and prepare regular performance reports.
Support campaign scaling and media planning, identify underperforming campaigns, and troubleshoot conversion tracking issues.
Minimum Requirements
1-2 years of hands-on experience in performance marketing.
Proficiency in Google Ads and Meta Ads Manager for independent campaign management.
Experience with Ecommerce/DTC and B2B lead generation campaigns for Indian and international clients.
Location: Mohali; Employment Type: Full-Time.
Ideal Candidate Profile
Experienced with managing Google Search, Shopping, Performance Max, and Meta prospecting/remarketing campaigns.
Familiar with tools like Google Analytics 4, Google Tag Manager, Merchant Center, Shopify, and Looker Studio.
Able to analyze campaign data to optimize performance and scale campaigns efficiently under senior guidance.