Field Marketing Manager

Lead deployment and management of Divisional Crop Campaign strategy to achieve peak sales of New Product Launches (NPL) and strategic products within 3 years while registering growth in core brands.

Design, execute, and review marketing campaigns including pre-launch demos and engagement with growers and channel partners to build confidence and drive sales.

Manage and track advertising & promotion (A&P) budget and ensure operational excellence in grower and retailer engagement for brand visibility and market coverage.

Work Experience Required: Minimum 3-4 years in Sales or Sales & Marketing Management.

Proven experience in managing marketing campaigns, BTL touchpoints, and launching NPLs with retailers and growers.

Strong knowledge of sales and marketing principles, particularly in Campaign Management, Grower and Channel management, and Marketing communications.

Analytical skills to develop insights from campaign execution data and ability to use digital systems and tools (e.g., Excel) for analysis.

Experience in agricultural or rural marketing domain with understanding of grower and retailer behaviors.

Proven influencing skills and ability to coordinate with Territory Managers, Business Managers, and sales teams to drive campaign success.

Capable of handling multiple stakeholders and managing campaign execution under pressure in a divisional environment.