Match Score
Against your primary resumeLogin to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Protocol Intelligence
Data-driven signals on your job's competitivenessLog in to see why each signal reads the way it does.
Job Description
Structured overview of role & requirementsAbout This Role
Own and optimize multi-channel campaigns targeting merchant borrowers to drive loan eligibility checks, applications, disbursals, and repeat borrowing.
Manage campaign calendar and execution across various channels including push notifications, SMS, WhatsApp, email, in-app banners, IVR/outbound calling, and field sales.
Track full funnel metrics (reach to disbursal), manage campaign budgets and incentives aligned with CAC and ROI targets, ensuring compliance with RBI Digital Lending Guidelines and partner rules.
Minimum Requirements
4-7 years experience in growth or lifecycle marketing with hands-on experience running CRM campaigns on tools like CleverTap, MoEngage, WebEngage, Braze, or Netcore.
Comfortable with data analysis including basic SQL and working with dashboards and Excel to analyze campaign results.
Experience in designing and running A/B tests with knowledge of control groups, sample sizes, and incrementality.
Work Experience Required: 4-7 years in relevant growth lifecycle roles.
Ideal Candidate Profile
Experienced in managing end-to-end digital campaigns targeting merchant lending with a focus on performance and funnel optimization.
Data-driven analyst capable of using experimentation and segmentation to drive campaign effectiveness and ROI.
Able to collaborate cross-functionally with Product, Risk, Credit, Analytics, Sales teams and manage multiple stakeholders under high ownership and fast-paced environment.