Analytics & Insights Specialist - Ads Campaign Operations - Gamma
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Job Description
Structured overview of role & requirementsAbout This Role
Own data pipeline creation, maintenance, and troubleshooting for email marketing campaigns in Ads Campaign Operations.
Use SQL to create, manage, and validate campaign audiences and collaborate on experiment setups involving campaign targeting signals.
Communicate campaign performance and data insights to internal and external stakeholders through dashboards, reports, and direct interaction.
Minimum Requirements
5+ years experience with SQL, data pipeline building and maintenance, especially for audience targeting segments.
2-3 years experience specifically with data pipelines and analytics in email marketing within the IT industry.
Experience with data visualization tools such as Tableau, Looker, Google Data Studio (PLX).
Experience using integrated development environments (e.g., XCode, VSC, Eclipse) and version control systems like GitHub.
Ideal Candidate Profile
Expertise in building and operationalizing scalable data pipelines for marketing campaigns.
Strong understanding of SQL coding and the ability to work with complex audience segmentations.
Experience working closely with marketing stakeholders to translate data into actionable campaign insights.